INQUEST

To Celebrate their 40 year anniversary, social justice charity Inquest required a new bold identity that embraced their history and spoke to new audiences. Delving into their photographic and visual archive was the perfect resource that inspired a brand identity that embraced a rich history framed with a modern output. The new brand is more ‘online-ready’ and speaks to a more tech savvy younger audience who demand more of a cutting edge, rebellious feel for such a company. This new approach also aligned them with their more prominent social justice peers such as the BLM movement and Extinction rebellion. The brand needed to be grounded in the roots of the charity, speaking to those who already new the brand, whilst also engaging new audiences who will champion Inquest in the future.