Eating Freely

Eating Freely is on a mission to re-shape our relationship with food. They endevour to provide people with the tools they need to recover from emotional binge eating disorder. Seperated into two business strands, an institute of accredited training and a direct to consumer mental health provider. Eating Freely aims to tackle over eating by addressing the root mental health issues that trigger binge eating behaviour.

I worked closely with the business founder creating strategy and naming that would form the foundation of the identity. The final brand straddles the line between a professional training academy and an approachable business. The brand aims to be inclusive and welcoming whilst professional enough to be accepted by the practicing mental health community.